6 Innovative Ways to Craft Awesome Titles

Whether you’re choosing a title for your book, for an article, or simply a blog title, you’ll want to ensure that your words stand out from the crowd.

Magazines have been using simple formulas when it comes to crafting their headlines, and they’ve been doing it for years. In the few seconds you’re standing in line at the market they’ll either catch your attention or you’ll pass them by. They have about 5 seconds to draw you in, and they’re not about to waste one of those seconds.

After blogging for ten years, I’ve come to realize that coming up with a great title is almost as important as the article itself. If I don’t draw the readers in, they won’t hear my words.

Master copywriter Gene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Those 50 words are the most important part of any persuasive writing, and writing them well takes time. – Brian Clark, Copyblogger.com

After ten years, I’ve also come to realize that there are a few tricks of the trade. When I use them I get more readers. It’s as simple as that.

Let’s take a look at six of them:

1. Use numbers. Look at any magazine cover and you’ll see numbers all over it. Why because you’re offering them a complete package. Putting a number on something is like wrapping a gift. It makes your words appear tangible.

Do some numbers do better than others? That doesn’t seem to be the case. Any number can be used even a simple “1”.

  • 10 Of the Best Ways to…
  • 20 Quick and Easy Steps…
  • 97 Innovative Ways to…
  • 5 Hair Raising Ideas that…

Many best selling books have used numbers, either in the title or the subtitle, perhaps you have noticed:

  • The 7 Habits of Highly Effective People
  • The Five Love Languages
  • Money Master the Game: 7 Simple Steps to Financial Freedom
  • The Ultimate Weight Solution: The 7 Keys to Weight Loss Freedom
  • Say Goodbye to Survival Mode: 9 Simple Strategies to Stress Less, Sleep More, and Restore Your Passion for Life.

2. Create a Dare. Challenge your audience by creating a dare or a challenge.

  • Draw the Circle: The 40 Day Prayer Challenge
  • One Thousand Gifts: A Dare to Live Fully Right Where You Are
  • The Love Dare
  • How to Manage Your Mouth – A 30 Day Wholesome Talk Challenge
  • The 27 Challenges Managers Face: Step-by-Step Solutions to (Nearly) All of Your Management Problems

3. Provide a promise. This is often used for subtitles. Here are two examples. They answer the question, What does this book deliver?

  • Hope and Redemption for Real-Life Marriages
  • Motivation for Physical and Spiritual Fitness

4. Use the words “How to..” Using these words is another way of delivering a full package.

5. Insert one of these buzz words along with a number:

  • Ways
  • Tricks
  • Reasons
  • Ideas
  • Steps
  • Lessons
  • Secrets

But, before you use any of these buzz words, precede them with a colorful adjective.

  • Powerful
  • Interesting
  • Exciting
  • Innovative
  • Creative
  • Effortless
  • Incredible
  • Time-tested

 6. Check out this little tool on the net called, the Content Idea Generator. It’s pretty cool. All you do is enter your key words into the box and it generates a title. Hit refresh and it generates another. Who knows one of them might be a great fit!

The Content Idea Generator



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